LUU

LUU is a B2B brand selling premium hygiene dispensers and paper consumables for commercial washrooms (B2B only).
The brand was new to the market, with a strong focus on Google first positioning and organic visibility. 

• Joined at an early stage, when the website was still in its infancy, and helped structure the content foundation and information architecture.
• Planned and published core website content: product/category pages, landing pages, and supporting content for SEO and conversion.
• Led SEO execution end to end: keyword research and clustering, search intent mapping, on-page optimization, internal linking, and Yoast configuration (supported by Semrush). 
• Optimized each blog article individually (titles, headings, meta descriptions, structure, CTAs, and keyword placement) to improve rankings and readability. 
• Built a consistent blog pipeline aligned with product categories and high intent searches, focused on long-term organic acquisition. 
• Created social media content and a structured content plan to support brand awareness and site traffic Set up and managed. 
• Google Ads campaigns (search-focused) to capture demand on priority keywords and support early traction, Meta Ads were secondary. 
• Contributed to the creation of a product catalog (product descriptions, categorization, positioning, and presentation). 
• Planned and produced newsletter campaigns to support retention, re-engagement, and B2B lead nurturing. 
• Successfully positioned the LUU brand on Google, improving organic visibility across key keywords and core product/category searches.